What is Off-Page SEO?

If one site writes the URL of another site in its content by hyperlinking it with a keyword, then it is called backlinking. This is a technique of off-page SEO because it is not under our control but under the control of other sites. It has been clearly told by Google that backlinks are counted among the topmost factors in the ranking factors of any site.

Benefits of Link Building

Types & Advantage of Link Building - Digi Boy Info

Google clearly states that internal links and content are the most important 2 factors for any site. But if we understand the process of this ranking in detail, then the following advantages of link building come to the fore-

Route to Google: When Google site If P comes to crawl, then after seeing the link of site R in the content, it will go to crawl on-site R. It is near impossible for google to find your site without internal links. Especially if your site is brand new then google can take years to find your site. Because it is impossible for google to crawl every single site in the vast sea of countless websites.

Routes for Users: Just as links create a route for google, similarly users also divert users from one site to another. Users can access your site from the link given in the middle of reading the content of a site. Without internal links, users may not be able to find your site. Good content guarantee: The sites on which you will reach through backlinks, the content of those sites will be good. Because those sites get more backlinks whose content is original and full of information. No one gives preference to linking sites with fake content. So internal links in a way also build the trust of the user in your site. Best Ways of Creating Backlinks It seems to be understood that every internal link will benefit our site in the same way. But this is not true, every backlink is different, and there is no general benefit with all links, but many links can cause loss instead of profit.

Let us understand the quality of good links in detail-

Quality not quantity: We have learned this thing in every technique of SEO. It is better to have links to some big sites than to have links to more small sites. There is no use in joining with small or weak sites. As part of the quality of the site, the second main point is how you can add anchor texts to your site. While reading the line containing the anchor text, it should not seem at all that the keyword has been forcibly entered to create the link. If there are one or two anchor texts in each line, then the quality of the content gets destroyed. So try to put the links according to the content naturally, otherwise avoid it.

Which page: The work does not end just by getting the link. Be sure to keep in mind which pages of your site have been linked by the other site. Is that a homepage or a product page? Is that page of yours user-friendly? Somewhere it doesn't ask to login? Is there good content on that page that can give some beneficial information to the users?

Which keyword: Also keep in mind which keywords have been linked with your site by hyperlinking the other site. Do the keywords correctly represent your site or your content? Has that keyword been used in your content as well? If users have reached your site by clicking on the word, your content is not about that word, then such things deceive the users, and their trust in your site is reduced.

Types of Link Building ( Backlinks )

No-Follow: If site P likes the content of site Q, because of which it wants to link to it, but at the same time site P does not want to reduce its crawling time by sharing it with Q, then it can use 'no follow' type of link. can. For this, after writing anchor text in coding, write no-follow. The result of this will be that users will be able to access site Q through that link but google will not be able to follow that link. In this way, your crawling time will not be reduced and google will check your site without any distractions

Do-Follow: As the name suggests, this type is the exact opposite of no-follow. After writing the anchor text, if you use the word 'follow', then both users and search engines can access site Q through that link. In this type, there is a fear of decreasing crawl time.